Implementation of creative video production storytelling techniques enhances company’s brand; forgoing traditional obtrusive solicitation methods to help launch a television commercial campaign with magnetic cinematic consumer attraction.
Today’s Patio is now equipped with a cinematic video production commercial marketing campaign that was strategically developed to release four prime-time television ads for 2015. The company claims to have ﬁnally released a new video brand appeal that will set them apart from their competition indeﬁnitely.
“We at Today’s Patio have always taken great pride in our companies identity of offering amazing products and top notch customer service. We challenged Creative Doorway to create television ads that were just as luxurious as the furniture we sale”, says Dan Jolly, Director of Television Marketing at Today’s Patio. “We were absolutely blown away to see how intuitively the Creative Doorway video production team reinvigorated our 35-year old success formula. In the beginning we expressed some ideas we had for the campaign. From there, they took over and it was exciting to watch the evolution of our ideas into these really beautiful and powerful commercials that speak volumes about our brand and identity.”
View Television Spot: https://vimeo.com/122506147
James Buzzacco, President of Creative Doorway, confirms this by stating, “It’s how we built up the relevant plot, the concept, the overall lifestyle, and then placing in the Today’s Patio furniture products throughout our unique set designs that really helped achieve the cinematic formula we pride ourselves in adapting. We truly believe this new generation of television viewers is just too turned off by direct in-your-face commercial solicitation. People are ﬂooded by ads everywhere they look. So if you can squeeze in something that can grab at their attention in the same fashion as a movie or movie trailer format, you can make that subliminal connection to them by sharing this type of emotion eliciting entertainment.”
The Today’s Patio video commercial series concept shined a spotlight on the outdoor activities a family experiences at their home, and how creatively furnishing with Today’s Patio products could magically transform the entire perspective of these memorable moments spent with loved ones. “It’s amazing how the movement of a camera, the color grading of the footage, and the ensemble of a talented cast and crew could all help bring a marketing message like this to life”, says Jolly.
The Today’s Patio commercials will air on all major local television networks during prime-time slots throughout the year, and they are commemorating the Pre-Season, Spring, Memorial Day, and Labor Day Holiday’s by offering consumer savings including no sales tax and free delivery. Surprisingly, after watching the video commercial campaign himself for the first time, Today’s Patio C.O.O. Stephen Ramey expressed, “We have never been more excited to showcase our brand and patio furnishings than we are now with these pieces. These commercials are so much more than your typical calls to action, they represent all the great things our customers create using our products.”
View Footage Reel from Commercial Shoot: https://vimeo.com/122285165
About Creative Doorway
Creative Doorway is a Phoenix, Arizona-based creative marketing company that specializes in innovative, multi-dimensional brand image fabrication for clients around the world. By tapping into an impressive array of branding and marketing services, and combining the art of storytelling with the rich medium of videography, the company creates unique, compelling and impactful movie-quality commercials that afford their customers an unparalleled way to resonate with their respective audiences.
You can find out more and how Creative Doorway can enhance your brand from the website https://www.creativedoorway.com.