Creative Doorway successfully teleports Today’s Patio, one of Arizona’s most reputable cornerstone businesses, into a new realm of video production.

Implementation of creative video production storytelling techniques enhances company’s brand; forgoing traditional obtrusive solicitation methods to help launch a television commercial campaign with magnetic cinematic consumer attraction.

Today’s Patio is now equipped with a cinematic video production commercial marketing campaign that was strategically developed to release four prime-time television ads for 2015. The company claims to have finally released a new video brand appeal that will set them apart from their competition indefinitely.

“We at Today’s Patio have always taken great pride in our companies identity of offering amazing products and top notch customer service. We challenged Creative Doorway to create television ads that were just as luxurious as the furniture we sale”, says Dan Jolly, Director of Television Marketing at Today’s Patio. “We were absolutely blown away to see how intuitively the Creative Doorway video production team reinvigorated our 35-year old success formula. In the beginning we expressed some ideas we had for the campaign. From there, they took over and it was exciting to watch the evolution of our ideas into these really beautiful and powerful commercials that speak volumes about our brand and identity.”

View Television Spot: https://vimeo.com/122506147

James Buzzacco, President of Creative Doorway, confirms this by stating, “It’s how we built up the relevant plot, the concept, the overall lifestyle, and then placing in the Today’s Patio furniture products throughout our unique set designs that really helped achieve the cinematic formula we pride ourselves in adapting. We truly believe this new generation of television viewers is just too turned off by direct in-your-face commercial solicitation. People are flooded by ads everywhere they look. So if you can squeeze in something that can grab at their attention in the same fashion as a movie or movie trailer format, you can make that subliminal connection to them by sharing this type of emotion eliciting entertainment.”

The Today’s Patio video commercial series concept shined a spotlight on the outdoor activities a family experiences at their home, and how creatively furnishing with Today’s Patio products could magically transform the entire perspective of these memorable moments spent with loved ones. “It’s amazing how the movement of a camera, the color grading of the footage, and the ensemble of a talented cast and crew could all help bring a marketing message like this to life”, says Jolly.

The Today’s Patio commercials will air on all major local television networks during prime-time slots throughout the year, and they are commemorating the Pre-Season, Spring, Memorial Day, and Labor Day Holiday’s by offering consumer savings including no sales tax and free delivery. Surprisingly, after watching the video commercial campaign himself for the first time, Today’s Patio C.O.O. Stephen Ramey expressed, “We have never been more excited to showcase our brand and patio furnishings than we are now with these pieces. These commercials are so much more than your typical calls to action, they represent all the great things our customers create using our products.”

View Footage Reel from Commercial Shoot: https://vimeo.com/122285165

About Creative Doorway

Creative Doorway is a Phoenix, Arizona-based creative marketing company that specializes in innovative, multi-dimensional brand image fabrication for clients around the world.  By tapping into an impressive array of branding and marketing services, and combining the art of storytelling with the rich medium of videography, the company creates unique, compelling and impactful movie-quality commercials that afford their customers an unparalleled way to resonate with their respective audiences.

You can find out more and how Creative Doorway can enhance your brand from the website https://www.creativedoorway.com/version1.

Up and Coming Country Music Star Ashley Wineland Uses Unique Cinematic Video Production Storytelling Company Creative Doorway as a Launching Platform to Country Music Stardom.

bts_titles_thumb
Artist Enters the Music Mainstream Equipped with the Tools to Showcase Music Video with Licensing from Viacom as an Official CMT Artist.

Ashley Wineland, a newly signed Star 1 Country Music prodigy, has found a way to attract an even larger fan base by using the talents of a unique brand creation video production company, Creative Doorway. After recently signing to Star 1 Records, her 90 thousand fans on Facebook were informed of her intentions to build out her new look and music brand in her latest music video project with Creative Doorway. “The record label’s plan to use its affiliated company Viacom, as a mass distribution outlet, solidified the importance of perfecting her on-screen appeal.” said Manager Brent Wineland. “So we knew it was vital to take Ashley’s marketability to a new level with this type of viewable exposure.”

You can view the behind the scenes video here: https://vimeo.com/120970175

“Ashley’s new hit single, No Prince Charming, not only marked the coming of age milestone for our artist, but it’s subject matter could purposely tell the artist’s story through this unique cinema style video production we were about to use.” says Star 1 Records Owner Kiki Plesha. Plesha connected Wineland to a host of resources with the intent to position the artist in the break-through music video slots on CMT Television Network. “This opportunity was my chance to positively effect how people initially viewed me as an individual and artist.”, states Ashley Wineland in an interview with ION Indy Music Magazine.

 Screen Shot 2015-04-06 at 2.15.48 PM  Screen Shot 2015-04-06 at 2.19.26 PM

With so much weight obviously riding on her first large scale public impression, Creative Doorway President James Buzzacco explained, “it’s critical to spend concentrated efforts on the cinematic production components like casting, wardrobe, makeup, and storyboarding to ensure the success of our client’s project.” Buzzacco contends, “so many artists’s fail to be recognized because they are judged purely on the brand package presentation, and never solely on the musical talents they possess. This is the music business showing its teeth. You have a choice to either rebel against this working business model or perfect the visual brand until it’s competitive with other chart topping music celebrities. Simply stated; she deserves a fair chance to shine is our philosophy as a branding production company.”

The inherent magic created by this unique creative production process enables Ashley, her music producer Bryan Cuban, Viacom, and Star 1 Records to collectively benefit from much more than all the various underground methods artists traditionally use to promote themselves to their audience. “The brand story Creative Doorway creates in this format is a complete ensemble of emotions and expressions that ideally allow Ashley’s fans to identify and share; ultimately allowing them to relate to it as if it were their own.”, states Buzzacco.

You can view the behind the scenes video here: https://vimeo.com/121579399

About Creative Doorway

Creative Doorway is a creative marketing company that specializes in innovative brand image fabrication. With a skilled team designed to devise the ideal package for company and or personal branding uniqueness. The company’s ability to help colorfully story tell using today’s most popular mediums is fused with talents to forge graphical, motion graphic video, web, and creative writing content to help launch a multi-dimensional identity for any project in need of a pulse. The premise lies in their ability to create an effective and viral brand story in just 60 seconds.

You can find out more and how Creative Doorway can enhance your brand from the website https://www.creativedoorway.com/version1.

Contact Creative Doorway

Get in touch with us!