“Most small businesses are unaware that they are marketing backwards,” argues James Buzzacco, founder of the newly launched Arizona video production company – Creative Doorway. Together with his wife and equally passionate business partner Misty, they hope to remedy a misinterpreted formula for success.
“Everyone is flocking to design a logo, build a website, and fill in the blanks with content just to imitate their competitor’s efforts. Then they assume business will just work.” Being a creative director for over 15 years in Scottsdale, Buzzacco affirms that there was this inevitable doom that plagued the overwhelmingly high volume of start-ups every year; regardless of the upscale reputation of the town. “They could claim they had all the traditional marketing elements in place and a budget with limitless potential but would still fail to flourish as a lucrative business. Something was obviously missing.”